12:12 p.m.
Watchmaking Explained Simply
Initially conceived as a print magazine, 12h12 today continues its spirit as an online watchmaking journal.
We cover general topics related to watchmaking: movements, maintenance, certifications, manufacturing, design, professional uses, history, and craftsmanship. These are often-discussed, sometimes misunderstood themes that deserve precise explanation.
Each article starts with a concrete watchmaking question and illuminates it simply, without unnecessary jargon or marketing speak. Our goal: to share a clear understanding of watches, enriched by our workshop experience, our custom projects, and our perspective as an independent watchmaking house.
Why do affordable automatic watches cost more today than they did ten years a...
An automatic watch can function for years without showing obvious signs of we...
A collaborative watch is not born from a simple design file sent to a manufac...
The aviation watch is one of the most ill-defined categories in the watchmaki...
