Watchmaking Made Simple
Originally conceived as a print magazine, 12h12 now carries that same spirit forward as an online journal dedicated to watchmaking.
We explore a wide range of horological topics: movements, maintenance, certifications, manufacturing, design, professional applications, history and craftsmanship. Subjects that are often discussed but not always fully understood, and that deserve clear, accurate explanations.
Each article begins with a practical question about watchmaking and explores it in an accessible way, without unnecessary jargon or marketing language. Our aim is to offer a clear understanding of watches, informed by our experience at the workbench, our bespoke projects and our perspective as an independent watchmaking company.
Why do affordable automatic watches cost more today than they did ten years a...
An automatic watch can function for years without showing obvious signs of we...
A collaborative watch is not born from a simple design file sent to a manufac...
The aviation watch is one of the most ill-defined categories in the watchmaki...