12:12 p.m.

The Watchmaker's Notebook: Guides, analyses, and feedback to better understand contemporary watchmaking.

12:12 — The Watchmaking Notebook

Watchmaking Explained Simply

Initially conceived as a print magazine, 12h12 today continues its spirit as an online watchmaking journal.

We cover general topics related to watchmaking: movements, maintenance, certifications, manufacturing, design, professional uses, history, and craftsmanship. These are often-discussed, sometimes misunderstood themes that deserve precise explanation.

Each article starts with a concrete watchmaking question and illuminates it simply, without unnecessary jargon or marketing speak. Our goal: to share a clear understanding of watches, enriched by our workshop experience, our custom projects, and our perspective as an independent watchmaking house.

France Ébauches : histoire, disparition et renaissance du mouvement mécanique français
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France Ébauches: History, Demise, and Rebirth of French Mechanical Movements

France Ébauches holds a unique place in French watchmaking history. Founded i...

Montres et nautisme : pourquoi l’horlogerie reste liée à la mer
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Watches and Sailing: Why Watchmaking Remains Tied to the Sea

For centuries, navigation has maintained a direct link with timekeeping. Befo...

Montre mécanique durable : pourquoi une bonne montre peut traverser les décennies
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Durable Mechanical Watch: Why a Good Watch Can Last for Decades

In many sectors, technical objects age quickly. A smartphone can become obsol...

Made in France en horlogerie : ce que cela signifie vraiment
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Made in France in watchmaking: what it really means

"Made in France", "designed in France", "assembled in France", "manufactured ...

Design d’une montre : lisibilité, contraintes techniques et identité visuelle
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Watch design: legibility, technical constraints and visual identity

We often talk about the precision of a watch, its movement, or its water resi...

Certifications horlogères : COSC, Vipère, METAS, Poinçon de Genève, que garantissent-elles vraiment ?
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Watch certifications: COSC, Viper, METAS, Geneva Seal – what do they really guarantee?

On the dial of a watch, certain inscriptions catch the eye: “Chronometer,” “M...